During the John Robarts government of the 1960s, the slogan "Is There Any Other Place You'd Rather Be?" was in use to promote tourism. During a blizzard early in 1971, highway travellers who were stranded at a Highway 401 service centre with Premier Robarts (already in his last months of office) asked him the slogan in an ironic twist.
In 1967, in conjunction with the celebration of Canada's centennial, the song "A Place to Stand" was introduced at the inauguration of Ontario's pavilion at the Expo 67 World's Fair, and became the background for the province's advertising for decades.
In 1973 the first slogan to appear on licence plates in Ontario was "Keep It Beautiful". This was replaced by "Yours to Discover" in 1982, apparently inspired by a tourism slogan, "Discover Ontario," dating back to 1927. Plates with the French equivalent, "Tant à découvrir", were made available to the public beginning in May 2008. (From 1988 to 1990, "Ontario Incredible" gave "Yours to Discover" a brief respite.)
In 2007, a new song replaced "A Place to Stand" after four decades. "There's No Place Like This" is featured in current television advertising, performed by Ontario artists including Molly Johnson, Brian Byrne, Keshia Chanté, as well as Tomi Swick and Arkells. The new song is featured on the Ontario Tourism website.
Notable residentsPlease see List of people from Ontario.
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